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We, Amy and Tracey, are founders of Icon and Katie is our glue, we love her and you guys love her. We absolutely love working with each other, are great friends and pride ourselves on creating an atmosphere that is fun and relaxing.

Through a love of fashion, friendship and a dream, Icon was born in 2015. Our name came from lots of discussions and some late nights with a glass of wine or two… and then we found it…. Our common theme was Iconic people, the very people that inspired us to be brave and start our business. 



Our shared passion and admiration for both strong men and women that stood out and made a difference in the world. Icons that have graced our catwalks, films and business through the decades. We finally found our name that captures everything that is important to us… we found our DNA.

We have grown in so many ways both personally and professionally, however one thing remains the same and that’s our brand. We know who we are, we know who we serve, and we know what our brides want. 

All dresses are hand picked by us ensuring we have a range of different styles and sizes for everyone. We pride ourselves on helping our brides find the style and fit of dress so that on the day she says “I Do” she feels confident and amazing.

We are proud of our shop in Wollaston, and we constantly strive to create the most relaxed and memorable experience. You and your party will be greeted with a warm welcome but most importantly a fun and honest appointment. We could go on but why not head over to our reviews and hear it direct from our brides.

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